Our Brand

 Brand Ethos

It is our mission to create a better world for the next generation and to inspire people to start their sustainable journey.

It's no longer a choice between fashionable & sustainable. We encourage you to consider both the social and environmental impact of the clothes you buy. You can look and feel great wearing our designs with the knowledge that our clothing is ethically made using recycled materials.


We care about the planet

The environmental impact of our clothing production is the priority, not an after thought.

  • Our clothing is made from recycled cotton, recycled ocean plastic and Tencel derived from wood pulp.
  • All of our packaging is made from recycled materials.
  • We use scrap and waste material where possible to create our designs that use flock.
  • We use water based inks for our DTG printing.
  • All of our designs are created to order so that we create less waste.
  • Only returned items will ever go into Sale. We have samples which are sold at the end of each season with the proceeds going to our chosen charities.

And about the people we work with

Our manufacturing partners are certified members of the Fair wear Foundation and SA8000 which regularly audits its members ensuring the welfare of their employees. The certifications require members to meet the following labour standards.

  • Safe workplaces and healthy working conditions
  • A living wage
  • Increased awareness of rights and opportunities to organise
  • Better relationships with management and more input in workplace decision-making
  • Employment is freely chosen
  • No discrimination in employment
  • No exploitation of child labour
  • Reasonable hours of work
  • Legally binding employment contacts

We are not for profit

We reinvest all of our profits back into the business. We don't pay dividends to shareholders

We are Volunteers

Our team are all volunteers which means we don't earn a penny from the brand. We are a bunch of slightly crazy pioneers who believe in what we are doing. Rubbish London is an ongoing experiment as we try to change an industry we are all passionate about.

We are Innovators

Technology is at the forefront of our business as we look to develop new methods of sustainable production and experiment with new materials. Most recently we created a range of sweatshirts made from 100% recycled cotton a feat that gave us the accolade of being the first British brand to do this and only a handful of brands worldwide.

Our next goal is to produce an entire collection using only 100% recycled cotton.

We support causes 

  • We have created and sold collections to raise money for the NHS, Black Lives Matter & The Grenfell Foundation.
  • All profits from the sales of these collections go directly to the charities.