We cannot undo the past but we can change the future
The Marvels of Recycled Cotton: A Sustainable Solution for FashionIn recent years, the fashion industry has been under scrutiny for its environmental impact. From excessive water usage to chemical pollution,...
THE BENEFITS ARE CLEAR
This is an Olympic Swimming Pool. This is also the amount of water required to grow enough cotton to produce 500 sweatshirts. Staggering!
Recycled cotton requires no water so producing the same 500 sweatshirts from recycled cotton saves all of this water. Amazing!
WHAT AN IMPACT
Do you know the impact of the materials used to make your T-Shirt or Sweatshirt?
Much is made about the positive environmental impacts of Organic Cotton and Recycled Polyester. We've put these materials side by side with Recycled Cotton so you can see the impact for yourself.
Organic Cotton has long been the benchmark for sustainability and due to the advertising power of Textile Exchange it is mostly viewed as the sustainable champion. Compared to Recycled Cotton though this illusion falls flat.
Where Recycled Cotton does fall short is in the cost. It is currently around 4 x more expensive to produce Recycled Cotton than Organic Cotton. The challenge therefore is to convince consumers that Recycled Cotton is worth the extra cost.
We have priced our own products made from Recycled Cotton at the same price point as brands using Organic Cotton. This means we only have a tiny margin however for consumers it removes any risk.
In the quest for a more sustainable fashion industry, innovative initiatives are emerging to tackle the issue of textile waste head-on. One such game-changing concept is the Rubbish London recycled...
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